EXPERTS IN CONSUMER VIDEO FOR BIDGELY-POWERED PROGRAMS
As a Bidgely customer, you’ve invested in turning your AMI data into behind-the-meter intelligence that empowers your customers to act. Now we can help you introduce your customers to the new tools and learn how to put them to work to take control of their energy usage.
Having served as Bidgely’s video production team since 2019, Maximum Flavor Media and Climate Tech Catalyst now also help utilities running Bidgely-powered programs develop the platform's consumer-facing videos to maximize implementation outcomes.
THE RATIONALE
Your Bidgely deployment already drives engagement through personalized energy insights. Video further enhances those engagement gains by showing your customers what those insights can do to improve their energy experience, and by reaching people through the social media and other digital channels where they’re already paying attention.
Customers act when they trust what they are seeing and understand why it matters to them. A neighbor explaining how she cut her summer bills communicates both. Electric Ireland filmed exactly this kind of video, following a real customer through her home as she walked through what she learned from her Bidgely-powered insights and the changes she made. The result is a relatable story that customers respond to.
THE METRICS
By amplifying the engagement engine Bidgely already provides, consumer videos also have the potential to boost outcomes across the metrics you're measuring, including program participation, customer satisfaction and demand response. Video may also lower call center volume as customers become more familiar with self help tools and answer their own questions before they pick up the phone. Because video produces documented customer engagement, these results can support your program filings and your case before the commission.
Video content can also map to the full customer lifecycle for every Bidgely solution you deploy, including awareness at launch, onboarding and coaching as customers begin to engage, sustained engagement through the year, and reactivation whenever participation needs a refresh.
WHO IS THIS FOR?
This offering fits utilities running an active Bidgely deployment that want their customers to engage more deeply with the programs already in place. We work with investor-owned utilities, municipal utilities, and cooperatives that want consumer engagement video without building an in-house production team.
WHY MAXIMUM FLAVOR MEDIA
AND CLIMATE TECH CATALYST?
Our long history as Bidgely partners allows us to produce higher value video assets for you, and do so more efficiently. We are experts on the Bidgely platform, how utilities worldwide are leveraging Bidgely tools to engage customers with its features and benefits, and how customers can derive the most value from Bidgely solutions.
Maximum Flavor Media brings the production craft, with award-winning work across energy, technology, and consumer brands. Climate Tech Catalyst brings the platform fluency and the energy-sector positioning. Together we produce consumer content that better serves your customers and reflects well on your utility.
WHAT WE PRODUCE
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Animated explainers that help customers take best advantage of Bidgely-powered programs and tools.
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Customer testimonials that describe the value of Bidgely-powered programs and tools through relatable, real world experiences.
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Utility executive interviews that help you share the mission-driven reasons why you’ve invested in new programs and tools to deliver more affordable, resilient service.
We customize video packages to best serve every utility’s unique needs, from focused launch packages built around a single program rollout through ongoing content partnerships that support larger deployments over time.
HOW WE WORK WITH YOUR TEAM
You get a full-service production partner that operates like part of your staff without the cost of building an in-house team. We handle concept, scripting, production, and delivery, and we adapt our process to align with how your team already works, rather than asking you to learn ours.
Because we already know the platform, the lift on your side stays light. You tell us where to focus and which customers you want to reach, and we execute the production from there. For a single rollout, that means a project-based engagement with a clear start and finish. For utilities with more in motion, it means we serve as an ongoing partner who stays close to your programs and produces a library of consumer-facing content as your deployment grows.
Many utilities fund customer education through approved efficiency and demand response program budgets rather than discretionary marketing spend. We understand how this funding works and build content according to the program outcomes you need to track.
FROM THE BIDGELY TEAM
Preeth Kumar
Head of Revenue Marketing
I've had the wonderful opportunity to work with Mark and the incredible MFM team since 2019. I value that they reliably deliver a high quality of work, often on tight deadlines. MFM is collaborative through the process, while also bringing a high degree of ownership and expertise. I trust and genuinely enjoy working with this team, and would highly recommend them to others
Gautam Aggarwal
President - Bidgely
Big Kudos to Wendi Littlefield & Maximum Flavor Media for always having our back and delivering above and beyond!!
Jason Ferster
Product Marketing
Thank you for delivering so much value over the years and helping us tell our story so well!