MAXIMUM FLAVOR MEDIA

Client: Google
Project: Showcase the sustainable innovation of Google's first mass timber building

Released: November 2024

 

This video highlights the construction of Google’s 1265 Borregas office, a groundbreaking example of sustainable architecture built using mass timber. Over the course of several months, we documented the project’s progress, bringing the beauty and purpose of this space to life.

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Project Highlights:

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• A Sustainable Future: 1265 Borregas is constructed from mass timber, a renewable material that stores carbon, significantly reducing the building’s environmental impact compared to traditional construction materials.

• Functional Design: The building features open spaces and natural light, creating an environment that fosters calmness and focus, aligning with Google’s vision for employee well-being and productivity.

• Scalable Innovation: As a model for mass timber in commercial construction, this project demonstrates how innovative building practices can achieve sustainability goals without compromising design or functionality.

 

Storytelling Approach:

The goal of this video was to not only document the construction but also capture the unique beauty of the building and the experience it offers. Using thoughtful composition, lighting, and pacing, we emphasized the serene atmosphere of the space and the mindset it cultivates: calm, focused, and forward-thinking. Through sweeping aerial shots and intimate interior views, the video reflects both the grandeur and subtlety of this remarkable project.

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Why It Matters:

This project is more than just a building—it’s a call to action for the construction industry. By showcasing the benefits of mass timber and sustainable practices, this project inspires developers, architects, and decision-makers to consider new materials and methods that prioritize the environment and human well-being. This case study proves that innovation and sustainability can coexist, setting a powerful example for future projects.

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